Our goal at Mazda is to achieve Mazda Premium. That means gaining customers’ trust and becoming an essential part of their lives by pursuing and forever refining the distinctive driving pleasure that is unique to the Mazda brand.
The all-new Mazda3 unveiled at this year’s Los Angeles Auto Show will play an important role in raising this driving pleasure to new levels and beginning a new era in which Mazda Premium will become a reality.
What is Mazda’s driving pleasure? In everyday situations – driving to work, to the mall, or taking a trip with the family – the car accelerates, turns and brakes in a way that feels natural and intuitive, like a tool you have been using for many years. The feeling of interaction is pleasurable and makes you want to keep on driving. Passengers can relax and enjoy the ride too because the motion of the car is congruent with natural human movements and feels natural to everyone on board. The design captivates you from the first glance, and the way its expression changes with the light and surrounding scenery makes you want to gaze at the car forever. Which makes you want to drive it again.
Owning, driving and spending time with the car offers a truly satisfying experience. This is Mazda’s driving pleasure.
Last year, we announced our “Sustainable Zoom-Zoom 2030” long-term vision for technology development, which lays out how Mazda plans to use this driving pleasure in the search for solutions to the issues facing the earth, society andpeople. The all-new Mazda3 is the first commercial model to feature some of the technologies that will realize this vision – a revolutionary new gasoline engine called Skyactiv-X and a set of structural technologies called Skyactiv-Vehicle Architecture. It is also the first to adopt a more mature interpretation of the Kodo design language that explores the essence of Japanese aesthetics and pursues elegant and sophisticated styling.
Mazda3 is a global strategic model that has led the company from both a brand and business growth perspective. Since its launch in 2003, the model has sold more than 6 million units, delivering Mazda’s driving joy to customers around the world and raising awareness of the Mazda brand globally. As a core model in our lineup, it has always reflected the latest advances in Mazda’s vehicle engineering and manufacturing and supported the operations of production facilities worldwide.
We want owninga Mazda to enrich our customers’ lives so they see us as a partnerin their journey through life and stick with the brand for the long haul. Starting this new era with the Mazda3, a model aimed at first-time car buyers,shows our determination to earn customers’ trust and become an essential part of their lives. In other words, our determination to make Mazda Premium a reality.
A new era of Mazda begins now.
As we begin a new chapter in Mazda’s history, the mission of the all-new Mazda3 is to amaze and delight customers all over the world. The theme of development was “An object of universal desire.” Making a car that would evoke longing in any person would require the creation of a new, hitherto unknown value. We set out to achieve this by applying our human-centric philosophy for dramatic improvements in every area: design, driving performance, NVH, environmental performance and quality feel.
The all-new Mazda3 embodies two characters with widespread appeal. The first is the free spirit, determined to follow their own convictions and not be bound by conventional wisdom. This character is represented in the hatchback. To achieve such a look we took an unprecedented approach to design that eliminates all character lines and relies entirely on lustrous and beautifully curved body panels that reflect the surrounding environment. As such, the model delights onlookers with a countenance that changes by the season and the hour of the day.
The other character is that of a lady or gentlemen who combines dignity with a strong individualistic streak. Their adherence to formality and traditional styles conceals an idiomatic beauty that is breathtaking when glimpsed. This character is embodied in the sedan. Aspiring to create the most gorgeous sedan in its class, we set aside the notion of a C-segment car,* removed all constraints and extended the overall length. We overcame numerous technical challenges in order to keep the hood and trunk low. The resulting proportions are sleek and elegant, giving the impression of a single flowing brushstroke.
We also raised the quality of driving and riding in the car. Driving an automobile requires paying constant attention to your surroundings, making split-second judgments and taking appropriate action. Mazda wants to make driving less stressful and more natural for everyone. To achieve this, we decided to undertake a thorough scientific study of human beings.
When walking or running, people make subtle adjustments in the legs, pelvis andspine so that head sway can be controlled using only the slightest muscular effort. In order to make this natural action possible in the car, we redesigned and organically linked every component to draw out people’s innate ability to maintain balance. The result is Skyactiv-Vehicle Architecture, a new set of structural technologies that make riding in a car feel as natural and stress-free as walking on your own two feet.
In addition, we achieved a comfortable quietness by focusing not only on noise volumes but on the time it takes for sounds to be transmitted and the direction from which they arrive. Next, we built a clear and expressive sound system with speakers positioned to deliver sound directly to the driver’s ears and set about creating a comfortable cabin space for all vehicle occupants.
Thanks to the benefits of Skyactiv-Vehicle Architecture and the latest Skyactiv gasoline and diesel engines, which allow intuitive control of vehicle speed in any situation, the all-new Mazda3 offers drivingpleasure of unprecedented quality.
The powertrain lineup includes Skyactiv-X, a new kind of combustion engine that combines the advantages of gasoline and diesel engines. Its innovative Spark-Controlled Compression Ignition system enables us to choose gear settingsthat accentuateperformance without sacrificing emissions or fuel economy. Engine responseis quick and driving is smooth with a reassuring feeling of control. Skyactiv-X will realize even greater driving pleasure and superior real-world environmental performance, enhancing the joy the car-ownership.
The all-new Mazda3 will add color and brilliance to your daily routine. The captivating character of the design stirs the emotions and the driving feel sharpen the senses, making even your daily commute feel like a journey of new discovery.
My hope is that this car will help customers discover the joys of living a life truer to oneself.
All-new Mazda3 Program Manager
Introduced in 2010 and making its production model debut with the launch of the CX-5 and the Mazda6 in 2012, Mazda’s Kodo—Soul of Motion design has been a driving force in enhancing the brand’s global value. Mazda now takes it to higher levels of depth and sophistication as it enters a new stage that raises car design to the level of fine art.
The goal for this new evolution of Kodo design is to express a new form of elegance inspired by Japanese aesthetics. The first cars to embody Mazda’s new design languagewerethe RX-Vision concept model shown at the 2015 Tokyo Motor Show and the Vision Coupe concept model exhibited at the 2017 show. Elements finely honed to create clean, beautiful designs combine with a delicate play of light and reflections to realize elegant and sophisticated styling with a natural, dynamic feel.
The new Mazda3 is the first production model to adopt this evolved version of Kodo design. While featuring an extremely simple “single motion” to its overall form, the way light and shadows shift and reflections move over the body gives birth to a highly vital and dramatic expression that goes beyond previous iterations of the design language. Another goal in styling the new Mazda3 was to give the hatchback its own more emotional design, while the sedan aims to present more elegant proportions. Despite sharing the same Mazda3 model name, the two forms represent entirely different personalities.
In designing the hatchback and sedan versions of the new Mazda3, the development team took a fresh look at their respective values and personalities and then worked to maximize the unique appeal of each. The hatchback presents a powerful and seductive look with lasting visual appeal that evokes a sense of exciting experiences to come. In contrast, the clean, sleek and sophisticated beauty of the sedan speaks of maturity and refinement. The result is two body types with personalities so distinct one might even think they were completely different models.
The design concept for the hatchback focused on creating a solid mass with a seductiveappeal that conveys a fresh expression of hatchback styling. When viewed from the rear, the cabin and body come together to appear as a single solid mass. This unique form realizes a powerful, solid presence and an expression of seductive and lasting appeal. The design concept for the sedan is “sleek and elegant.” While conforming to traditional sedan styling by bringing together the hood, cabin andtrunk as three distinct elements, the development team aimed to elevate those elements and achieve a new level of beauty that befits a Mazda sedan. The result is a refined, mature expression of elegance. A new lamp design is one more element key to Kodo design’s further evolution. In keeping with the “less is more” theme, all unnecessary elements are shaved away to leave only the essence of a lighting fixture. The development team felt that limiting the design to the minimum necessary elements – the light source, lens andbase – would create a clean and beautiful look. They also pursued a round design with an expression of depth in order to create a presence that accentuates the new Mazda3’s physique and fore-aft axis. The new design embodies a dynamic expression that distinguishes the Mazda brand.
Polymetal Gray was newly developed as an exclusive color offering for the hatchback. Fusing the hard appearance of metal with plastic’s characteristic glossy smoothness creates an entirely new expression of quality. The color changes its expression depending on the light, accentuating the beautiful form of the hatchback’s body.
To further strengthen the connection between the car and driver, every aspect of the cockpit is laid out in perfect horizontal symmetry with the driver in the center. At the same time, every element is designed to directly face the driver and help emphasize the driver-centered axis that runs from front to rear. Furthermore, the interior incorporates the “less is more” ideal that is a key to the new Mazda3’s further-evolved KODO design. Keeping all elements other than the cockpit as simple as possible helps amplify the presence of the cockpit zone. This creates a comfortable environment in which the car and driver engage in a natural dialogue that enables the driver to focus on the task of driving.
The cockpit and cabin were carefully designed in accordance with Mazda’s own human-centric philosophy. One goal was to provide all drivers with a confidence-inspiringease of operation that helps them to concentrate on driving. Another wasto make time spent in transit comfortable and enjoyable. Mazda applied the latest available knowledge and technology in designing the driving position, visibility, Human-Machine Interface (HMI), and audio sound quality. These were leveraged to further elevate the level of quality and satisfaction by delivering a more natural and intuitive feeling todriving. The new Mazda3 provides all occupants with the pleasure of a natural, comfortable and relaxing driving experience that begins with the very first outing and remains consistent in any driving scene.
Mazda’s Jinba-ittai driving experience demands that the car works in perfect harmony with the driver’s intentions to provide greater safety, confidence and reassurance. In working to achieve this, Mazda has remained committed to building cars according to its human-centric design philosophy. These efforts include advancing its Skyactiv technologies. Beginning with the new Mazda3, they also include the introduction of new technologies that further evolve the level to which human-centric design is applied. The ongoing goal is to realize the ultimate expression of Jinba-ittaiby enabling the driver to enjoy the pleasure of driving with natural action, as though moving his or her own body without any need for conscious effort.
These new technologies are founded on intensive human research studies that go beyond just looking at body characteristics and movements by also investigating emotional responses. Rather than simply pursue mechanical efficiency of the human anatomy, Mazda is focusing efforts on maximizing inherent physical abilities while exploring how to realize a driving experience that best matches human sensibilities. By coordinating the development of all these technologies as an organic whole, Mazda honed dynamic performance such that the basic movements of the car – accelerating, turning and stopping – feels natural to the driver.
The new Mazda3 is powered by the latest Skyactiv engines, including Mazda’s new Skyactiv-X, and also adopts Skyactiv-Vehicle Architecture. This adds a new layer of polish to its driving dynamics, based on Mazda’s human-centric design philosophy. The next generation of Mazda driving pleasure starts here.
The fundamental aims of Mazda Proactive Safety are to offer the driver confidence-building reassurance and to offer all cabin occupants a thoroughly enjoyable driving experience. Based on this philosophy, the development team worked hard to evolve basic safety technologies such as the driving position, pedal layout andgood visibility, advanced i-Activsense technologies, as well as passive safety technologies designed to protect cabin occupants in the event a collision should occur.
With an eye on the future, Mazda is constantly making efforts to further evolve the level of safety offered by its cars. The aim is to provide a safe and reassuring driving experience to everybody, from novice drivers with little time behind the wheel,to elderly drivers, and including passengers in the rear seats. Mazda is committed to further advancing its safety technologies as it works step by step toward making car accidents a thing of the past.