The Jeep® brand and Activision Publishing, Inc. today announced that Jeep has been named exclusive automotive partner of Call of Duty®: Modern Warfare 3®, the year’s most anticipated entertainment launch, which will be released on November 8. This marks a second chapter in a joint promotion that Jeep and Activision began last year.
As part of these efforts, Jeep also announced that it will produce the 2012 Jeep Wrangler Call of Duty: MW3 Special Edition. Available in Jeep showrooms this November, the new limited-edition Jeep Wrangler will be available in both two-door and four-door (Jeep Wrangler Unlimited) models.
"The Jeep brand’s partnership with Activision allows us to combine our new, more powerful, more exciting and more fuel-efficient Jeep Wrangler with the latest version of one of the most popular gaming experiences in the world,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. "This opportunity enables us to demonstrate Jeep Wrangler’s unique combination of fun, capability and performance to a broad and growing group of consumers.”
The presence of a Jeep Wrangler in the game is a natural fit, including an in-game integration into the epic single-player storyline of “Call of Duty: Modern Warfare 3,” a Spec-Ops level and the title’s much anticipated multiplayer experience.
“We are very excited to extend our partnership with Jeep, which not only marries two of the world’s most iconic brands – Jeep Wrangler and Call of Duty – but also creates a number of unique consumer touch points,” said Tim Ellis, Chief Marketing Officer for Activision. “The Jeep Wrangler perfectly embodies the authenticity and dynamic energy of Call of Duty: Modern Warfare 3, and our teams have worked hard to create an integrated partnership that enhances both brands.”
The 2012 Jeep Wrangler and Wrangler Unlimited Call of Duty: MW3 Special Edition is based on the Jeep Wrangler Rubicon model and features Rubicon wheels finished in semi-gloss black. Available in Black or Bright Silver, the exterior features “Call of Duty: MW3 Special Edition” graphics on the front fenders and spare tire cover.
The vehicle also features a unique “power-dome” hood, along with such Mopar® accessories as a winch-ready front bumper, rear bumper, rock rails, taillamp guards and a fuel-filler door. Inspired by the most recent version of Activision’s popular “Call of Duty” games, the new limited-edition Wrangler delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.
Available dealer-installed Mopar performance parts include a Warn winch, 2-inch lift kit and classic five-spoke wheels.
Interior appointments include model-specific black seats with accent stitching and Call of Duty logos, unique gauge cluster graphics, dashboard serialized plaque, dashboard grab handle with logo, accent stitching on arm rest, console lid, and steering wheel, Mopar Slush Mats with logo, and rear cargo mat with logo (Unlimited only).