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2024 Audi S6
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The 2024 Audi A6: A Fresh Face for a Proven Performer

On June 22, 2023, Audi of America lifted the veil on its 2024 lineup, placing particular emphasis on the refreshed Audi A6. With a plethora of upgrades and new features, the model line seems poised to make waves in the premium automotive segment. As we comb through the details of the press release, let's take a closer look at what the 2024 Audi A6 has in store for the U.S. market.

Updated Design and Features

2024 ushers in some aesthetic and functional changes for the A6 and its performance-oriented S6 variant. Both get a new front grille and a reimagined rear diffuser. There are also four new wheel designs and four new exterior paint options to choose from, adding to the A6’s customization options. The model's interior sees a dash inlay refresh. In terms of tech, there's an updated infotainment system, as well as a raft of new standard equipment and packages.

Audi S6 | 2024MY |  (Color: Grenadine Red Metallic) | Front

The Proliferation of ADAS and Connected Features

2024 marks the standardization of adaptive cruise control or adaptive cruise assist across all Audi SUVs, including the A6. Traffic sign recognition is gradually being integrated into more trims as an optional feature. Meanwhile, the Audi connect app, which now has remote engine start capability, is part of nearly the entire 2024 lineup. This expansion of driver-assistance and connected features is a clear response to the growing demand for tech-integrated driving experiences.

Audi's App Store Integration

Summer 2023 will see Audi launch an integrated application store, compatible with models featuring the third-generation modular infotainment toolkit (MIB 3). The Audi app store promises a variety of categories, from entertainment to productivity, enabling a seamless digital experience for the driver. Of course, the app store will be part of the A6's infotainment offerings, bringing a new level of connectivity to the model.

A Closer Look at the A6 Model Family

The 2024 A6 family includes the A6 Sedan, A6 allroad, S6 Sedan, and the newly introduced RS 6 Avant performance. All models now come with a six-month trial subscription to Audi Connect PLUS, with access to the Audi app store. Premium Plus trim levels and above now include a contoured multi-colored ambient LED interior lighting package as standard, adding to the car's premium feel.

Audi S6 | 2024MY |  (Color: Grenadine Red Metallic) | Rear Three-Quarter

The Power-packed RS 6 Avant Performance

The new 2024 RS 6 Avant performance variant is sure to be a delight for performance enthusiasts. With an enhanced powertrain that delivers 621 horsepower and 627 lb.-ft. of torque, this wagon is a force to be reckoned with. The model also benefits from a weight reduction and unique exterior and interior trim flourishes, accentuating its sporty appeal.

The Pricing Breakdown

The A6 model family's 2024 pricing starts at $57,300 for the A6 Sedan 45 TFSI and tops out at $125,800 for the RS 6 Avant performance. Clearly, the pricing structure offers options for varying levels of luxury, performance, and capability within the A6 lineup.

Riding into the Future

As the 2024 Audi A6 prepares to hit U.S. showrooms, it's clear that the model offers a compelling mix of design updates, advanced tech, and power-packed performance options. It will be interesting to see how these enhancements play out on the road and in the market in the coming year.

-Ed
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