Since it first launched in 1966, more than 43 million Toyota Corollas have been sold world-wide, making it the best-selling nameplate of all-time. Toyota celebrates Corolla’s 50th anniversary with refreshed styling and, more significantly, a new safety system. Just for good measure, though, Toyota has also introduced a Corolla SE 50th Anniversary Special Edition model.
The Corolla gets a sportier look for 2017 thanks to a new front grille and LED headlamps. The L, LE and LE Eco grades gain Bi-LED headlamps, while complex-LED headlamps come standard on SE, XSE and XLE grades. With the base L model adding a back-up camera, that feature is now standard across the Corolla line. Redesigned 16-inch wheels are standard on the LE and XLE, while the SE and XSE step up into standard 17-inch alloy wheels.
The 2017 Corolla’s upgraded fabric interior offers a choice between added elegance in the LE with Almond, Ash/Dark Gray or Black/Brown color schemes, or bold sportiness with Softex-trimmed sport seats with Vivid Blue, Orange Zest, and Black premium fabric inserts in the SE. A redesigned climate control panel and circular air vents add an upscale touch.
Standard Bluetooth and Entune™ Audio are among the features that help make the 2017 Corolla a standout value in its segment. Audio and connectivity upgrades abound, including available Entune Audio Plus with Connected Navigation (Scout® GPS Link App) or available Entune Premium Audio with Integrated Navigation and App Suite. Both the Entune Audio Plus and Entune Premium Audio systems feature a 7-inch touch screen for 2017.
What Corolla customers are sure to appreciate, even more than great audio, is the advanced Toyota Safety Sense-P (TSS-P) technology. Standard on all Corollas, TSS-P is a safety system that bundles the Pre-Collision System with Pedestrian Detection; Lane Departure Alert with Steering Assist; Dynamic Radar Cruise Control and Automatic High Beams.
The Corolla 50th Anniversary Special Edition adds an exclusive exterior color, Black Cherry Pearl. Also available in Classic Silver and Blizzard Pearl, the Corolla SE 50th Anniversary Special Edition will be offered in a run of 8,000 vehicles.
Inside, Toyota made this anniversary model extra special with black mixed media seats with Black Cherry piping and contrast stitching. Black Cherry contrast stitching also trims the black interior’s steering wheel and shift boot. The distinctive Black Cherry theme also distinguishes the dash panel and door trim, and unique “50th Anniversary Edition” floor mats and exterior rear badging make the final touch.
The 2017 Corolla 50th Anniversary Edition comes standard with a 7-inch touch-screen and Entune Audio Plus with Connected Navigation (Scout® GPS Link App). There’s also a color 4.2-inch TFT Multi-Information Display in the gauge panel. A standard Smart Key system with push button start and power tilt/slide moonroof add an upscale touch to this special Corolla.
The MSRP for the 2017 Corolla ranges from $18,500 for the L CVT grade with a continuously variable transmission with intelligent shift (CVTi-S) to $22,680 for the XSE with CVTi-S. The MSRP’s reflect an average overall increase of $281, or 1.5 percent.