Making its world premiere at the 66th IAA, the Mazda KOERU crossover concept offers a glimpse into the future of the Mazda line-up in the form of a captivating interpretation of the carmaker’s KODO – Soul of Motion style. The KOERU merges bold yet practical beauty and dignity with Mazda’s latest SKYACTIV Technology. It’s a package that is certain to turn some heads.
Another looker, the all-new Mazda MX-5 marks the debut of SKYACTIV Technology in the world’s best-selling roadster. The “ND” or fourth-generation MX-5 is indeed a modern classic, combining the latest technology and ergonomic innovation with pure lightweight sports car fun. Simply put, it’s a recipe for the legendary model’s continuing success.
Mazda also has a broad line-up of accessories specially designed for the all-new MX-5. Highlights here include some rather unconventional alloy wheels and a boot-lid luggage carrier perfectly matched to the roadster’s unique KODO styling.
Speaking of KODO, the hostesses at Mazda’s stand have gotten dressed up for the occasion in a special KODO outfit designed by Yasutoshi Ezumi, a rising star in the world of fashion.
Finally, Mazda’s exhibit in Frankfurt would not be complete without the carmaker’s complete new-generation model line-up, including the Mazda CX-3, 2015 Mazda CX-5, 2015 Mazda6, Mazda2 and Mazda3.
Mazda is making a strong statement at the 2015 Frankfurt International Motor Show as the unconventional Japanese carmaker unveils the Mazda KOERU, a brand-new crossover SUV concept, in a world premiere. As the name says – koeru is Japanese for “exceed” or “go beyond” – the concept embodies Mazda’s ambition to deliver value that transcends the ordinary. In doing so, the KOERU exudes power, vitality and an extraordinary level of refinement in a bold rendition of the company’s KODO – Soul of Motion design philosophy, which provides the stylistic basis for its award-winning model line-up.
The broad proportions and low-leaning cabin generate a sense of speed and volume, creating a formidable presence. While the KODO signature wing conveys determination, the LED guiding rings evoke the bright, strongwilled eyes of an untamed animal. Highlights on the front and rear fenders, meanwhile, extend towards the large wheels, suggesting powerful legs pounding the earth.
As a package, the SUV concept expresses the power and agility – but also the dignity and refinement – of a predator, with aweinspiring proportions and an intriguing form that hints of Japanese aesthetic.
The KOERU’s sleek shapes also offer outstanding aerodynamics, optimising the flow of air over the body and stifling underfloor turbulence – details that enhance vehicle stability, especially at higher speeds. Special NVH-suppressing technology, meanwhile, makes for a smoother and quieter ride.
Featuring the latest SKYACTIV Technology, the KOERU is guaranteed to deliver the Jinba Ittai responsiveness Mazda puts into every vehicle it makes. The details include lightweight yet rigid body and chassis design, driver-focused suspension and steering, and innovatively fuel-efficient powertrains built according to Mazda’s sports-car tradition. Together they offer a generous portion of the brand’s hallmark driving fun.
Targeted at the progressively minded, Mazda’s revolutionary new KOERU concept sends a clear message to the competition in this fast-growing and increasingly competitive vehicle segment.