2024 Maserati Grecale Folgore: The Italian Luxury Brand Embraces an Electrifying Future
The 2023 Shanghai Auto Show has unveiled Maserati's commitment to electrification, as the Italian luxury brand presents its first fully electric SUV – the Maserati Grecale Folgore. This marks a historic moment for the company, as it becomes the first Italian luxury brand to produce 100 percent electric vehicles. The Grecale Folgore is showcased alongside the new Maserati GranTurismo, which is also available in a fully electric powertrain version, the GranTurismo Folgore.
Grecale Folgore and the Dawn of a New Era
China's growing interest in electric vehicles and luxury automobiles makes it the perfect stage for Maserati to unveil the Grecale Folgore. The SUV represents a combination of innovation, luxury, and functional beauty, all wrapped in Maserati's unmistakable style. With the electric Folgore range, Maserati aims to bridge its rich past with a future filled with electrification and sustainability.
Maserati's Electrification Strategy
Embracing the future of electric vehicles, Maserati has announced a bold plan to produce electric versions of all its models by 2025, with the goal of offering only fully electric vehicles by 2030. This ambitious strategy is a testament to the brand's audacious DNA, pushing the boundaries of automotive innovation while staying true to its Italian character and ability to evoke emotions with exclusive, high-quality products.
A Defining Moment for Maserati
Maserati CEO Davide Grasso views the 2023 Shanghai Auto Show as a defining moment for the brand, showcasing the company's electrification plan and celebrating the future. Grasso emphasized the importance of this global platform for innovation, noting that Shanghai is the ideal location to unveil the first electric models in Maserati's history.
2024 Maserati Grecale Folgore
As Maserati makes strides towards an electrified future, the Grecale Folgore represents the beginning of a new chapter for the brand. With a continued emphasis on Italian luxury, performance, and innovation, the company is poised to make a significant impact in the growing electric vehicle market.