The Jeep brand introduced four new design concepts at the 2014 Beijing International Motor Show today. The quartet takes Jeep production models and injects them with fresh elements inspired by millennia of Chinese culture and the sense of style, fashion and flash-forward trends found in megacities such as Shanghai and Beijing.
The four design concepts include two interpretations of the all-new Jeep Cherokee – the Sageland and Urbane – a premium, luxury version of the iconic Jeep Wrangler called the Jeep Wrangler Sundancer, and the Zi You Xia, a special design concept based on the all-new 2015 Jeep Renegade.
“Jeep is one of the fastest growing imported brands in China and this is our largest Jeep market outside the U.S.,” said Mike Manley Chief Operating Officer for Asia Pacific and President and CEO – Jeep Brand, Chrysler Group LLC. “It makes sense for us to use this year’s Beijing Motor Show as a platform to explore how consumers react to these new Chinese-inspired ideas that may find their way into future production vehicles.”
Earlier this year the new Jeep Cherokee was launched in the Chinese market featuring modern Jeep design, best-in-class capability and the first nine-speed automatic transmission in its segment. With the introduction of the Sageland and Urbane design concepts, the Jeep brand demonstrates how the reach of the Cherokee could expand in new directions.
The design theme and color palette for the new Jeep Cherokee Sageland was inspired by the historical landmarks and natural sceneries found throughout the mystical expanse of the Shangri-La Region.
The concept’s exterior is painted in Ivory tri-coat Pearl with bronze grille collars and front and rear fascia appliques. The Daylight opening (DLO), roof rack, door mirror caps and exhaust tips are painted in Satin Bronze chrome, enhancing the overall look and adding to the unique style of this vehicle.
Inside Sageland, the earth-tone color palette continues with a combination of light, neutral grey Nappa leather seats with red and water blue accent stitches. The seats also feature stitching inspired by traditional Chinese knot design, and the pattern on the door appliques derived from the color and finish of Chinese ornamental door knobs.