2025 Genesis X Gran Coupe and Convertible Concepts Emerge as Flagship Showpieces
The latest unveiling from Genesis showcases two distinct body styles built on the maker’s flagship platform, offering a bold twist on traditional luxury. While both the 2025 Genesis X Gran Coupe Concept and the 2025 Genesis X Gran Convertible Concept draw inspiration from the brand’s established design language, they each take this ethos in fresh, eye-catching directions. Both vehicles debuted at the Seoul Mobility Show with clear intentions: they aim to broaden what consumers might expect from a G90-based performance-luxury offering, albeit with some intriguing details left undisclosed.
A Sophisticated Spin on the G90
These concepts share the core architecture of the G90, but they leave behind standard sedan semantics in favor of more aspirational profiles. The X Gran Coupe Concept frames itself as an emblem of exclusivity, featuring a lengthy hood and steeply raked windshield that underscore its assertive stance. The X Gran Convertible Concept carries that theme forward while adding a near-seamless soft-top roofline, extending the body’s beltline to harmonize with an open-air configuration. Both forms emphasize Genesis’ desire to explore fresh typologies that bring big changes in overall character compared to a standard executive sedan.
Sporty Exteriors with Distinct Silhouettes
Up front, dual-stripe headlights stretch across the corners of sculpted fenders, converging toward a recognizable crest grille filled with diamond-patterned meshes. These wide lower air intakes and elongated hoods help both concepts appear low-slung yet grand. At the sides, frameless windows drop completely out of sight, and elongated doors make entry more graceful. Both vehicles adopt pronounced fender flares, a strategy that expands track width and visually plants the cars. In the rear, the brand’s characteristic Two-Line taillights sit above wide rectangular tailpipes. Instead of busy bumpers, the back end relies on clean surfaces and a subtle ducktail spoiler to complete the streamlined look.
For wheels, the X Gran Coupe Concept sports a five double-spoke motif, layered with additional sculptural forms that catch the light from multiple angles. Meanwhile, the X Gran Convertible Concept’s bold five-star design also showcases deep sections and contrasting finishes that reinforce the vehicles’ refined sportiness.
Inviting Interiors with Mediterranean and Wine-Themed Touches
Inside the X Gran Coupe Concept, heritage-inspired quilts, perforated olive wood accents, and special floor mats convey an earthy theme influenced by the olive groves of southern Europe. The brand also uses natural processes, such as repurposing material from olive oil wastewater for the chrome-free leather. Even the roof lining is fully quilted, which, paired with door-sill nameplates and patterned tunnel sections, adds an immersive feel for occupants.
The X Gran Convertible Concept leans into the romance of fine wines. Its exterior hue evokes freshly pressed grapes, while the interior embraces a rich Cabernet-inspired palette. Crystals integrated into the steering wheel, console, and vents shimmer against the dark seating surfaces, adding visual depth and warmth. The convertible’s open atmosphere highlights these finishes, pairing them with an unbroken transition from the beltline to the soft top roof.
Performance and Technology Outlook
Genesis has yet to release objective performance figures—pricing, horsepower, torque, and official acceleration data remain speculative. Given their G90 foundations, one can anticipate a potent combination of powertrains and refined suspension tuning, potentially enhanced by the brand’s latest driver-assist systems. The interior technology includes steering wheel controls with patterned aluminum accents, while rear passengers benefit from integrated consoles and displays for climate and entertainment. A gesture-based trunk operation eliminates visible latches for a cleaner exterior aesthetic, and discreet cameras replace traditional side mirrors. These touches indicate an elevated approach to user experience.
The two concepts also share the spotlight with the half-scale GMR-001 Hypercar model. Genesis plans to enter endurance racing in both the FIA World Endurance Championship and IMSA Sportscar Championship. This motorsport focus hints that the brand’s pursuit of performance will not simply stop at show cars.
Contrasts with the X Gran Berlinetta Vision Gran Turismo
The 2024 Genesis X Gran Berlinetta Vision Gran Turismo Concept took a more track-centric approach, powered by a mid-engine layout with an electric supercharger system and an impressive 1,071 horsepower. Its flamboyant exterior shape and vivid “Magma” color aimed to capture adrenaline-filled racing potential for virtual circuits. The new X Gran Coupe and X Gran Convertible, by contrast, settle into a modern grand-tourer vibe. They maintain the athletic elegance known across Genesis concepts but emphasize everyday luxury and open-air serenity rather than outright motorsport aggression.
Shaping a New Luxury Chapter
With the 2025 Genesis X Gran Coupe and X Gran Convertible Concepts, the automaker hints at a future that balances luxury craftsmanship with performance cues. From Mediterranean-inspired greens to striking wine-colored exteriors, these introductions lend fresh perspective to the brand’s G90 lineage. Whether these concepts move beyond the design studios remains to be seen, but they undoubtedly illustrate Genesis’ evolving commitment to creative body styles, refined interiors, and motorsport-driven inspiration.
-Ed
2025 Genesis X Gran Coupe and Convertible Concepts
