When John and Horace Dodge developed America’s first mass-produced all-steel-bodied cars in 1914, the brothers set a new record for the most first-model-year automobiles ever produced (45,033 cars). One-hundred years later, the Dodge Brother’s legacy is thriving as Dodge has become America’s youngest and fastest-growing brand – powered by the performance of the legendary Charger and Challenger, the new Durango, the ultimate “no compromise SUV,” the world-class new Dart, the ever-versatile Grand Caravan, America’s best-selling minivan, and the innovation, ingenuity and efficiency of Journey and Avenger.
Now, to celebrate 100 years of Dodge performance and heritage, the brand is offering special editions of two of its most iconic vehicles. New 2014 Dodge Charger and Challenger 100th Anniversary Editions will arrive at dealerships in the first quarter of 2014 with world-class power and performance, innovative technology features and bold muscle-car styling with commemorative design details inspired by the brand’s heritage.
“The Dodge Charger and Challenger are the perfect foundation to celebrate 100 years of Dodge style and performance,” said Tim Kuniskis, President and CEO — Dodge Brand. “Over the last century, the Dodge brand has seen its biggest success when we’ve combined head-turning designs with ingenious engineering and world-class performance. These two iconic muscle cars do all of that and more. They represent the Dodge brand’s heart and soul.”
The new 2014 Charger and Challenger 100th Anniversary Editions are loaded with unique style, technology and commemorative features. They deliver up to 31 miles per gallon (mpg) with the standard Pentastar V-6 engine and sprints to 60 miles per hour in under 6 seconds, thanks to the available legendary 5.7-liter HEMI® V-8 engine that produces 375 horsepower and 395 lb.-ft. of torque. They also feature world-renowned innovations like Uconnect and the segment-exclusive ZF eight-speed automatic transmission.
Both of these limited production vehicles will share several unique visual elements, both outside and in, including exclusive availability of a new “High Octane” red pearl coat paint, all-new 20-inch aluminum wheels, commemorative badging, unique key fob and a special limited-edition owner’s kit and a commemorative book that celebrates 100 years of Dodge heritage.
There is no vehicle more iconic than the head-turning Challenger, which serves as the perfect foundation to celebrate 100 years of Dodge style and performance. Based on the 2014 Dodge Challenger SXT Plus and R/T Plus models, the new 100th Anniversary Edition pays tribute to the brand’s history in contemporary Dodge style.
Similar to the Charger, the Dodge Challenger 100th Anniversary Edition includes all-new 20 x 8-inch polished five-spoke aluminum wheels with Granite Crystal pockets and matching Granite Crystal grille surround with script “Challenger” badge. To provide contrast, Pitch Black, Bright White, Billet Silver, Granite Crystal, Ivory Tri-Coat, Phantom Black Tri-Coat, Header Orange and an exclusive High Octane Red pearl coat paint are available. For added detail, commemorative bar style “Dodge Est. 1914” front-fender badges and Dodge ‘100’ wheel center caps mark this special edition.
The interior has all-new and exclusive Molten Red or Foundry Black heated Nappa leather sport seats featuring a custom ‘cloud overprint.’ Brass colored accent stitching and die-cast “Dodge Est. 1914” circular badges provide the 2014 Dodge Challenger 100th Anniversary Editions with an exclusive, high-end appearance that also draws inspiration from the machinist heritage of John and Horace Dodge. Adding contrast to armrests trimmed in matching Molten Red or Foundry Black premium leather are Liquid Graphite center console bezels, steering wheel accents and door handle pulls.
Interior appointments designed to commemorate the brand’s centenary include die-cast “Dodge Est. 1914” circular badges on front seatbacks and an embroidered anniversary logo on premium floor mats. For a touch of style, new bright white gauge faces feature a surprising detail element as the “100” mph indication is marked appropriately in red. Adding even more detail is the Uconnect system’s startup image, evoking the industrious nature of Detroit. Finishing out the interior is a seven speaker Boston Acoustics audio system with 368-watt amplifier, along with Mopar “Challenger” sill plates and bright pedals.
Performance and Challenger are synonymous. The Dodge Challenger 100th Anniversary Edition based on the 2014 Dodge Challenger SXT Plus model features a 305 horsepower 3.6-liter Pentastar V-6 engine, delivering up to 27 mpg on the highway. Available with a six-speed manual or five-speed automatic, the Dodge Challenger 100th Anniversary Edition based on the 2014 Dodge Challenger R/T Plus offers up to 375 horsepower, 25 mpg highway and 0-60 mph under 6 seconds. Both V-6 and V-8 models include sport mode calibration, performance-tuned suspension and three-spoke flat-bottom performance steering-wheel.
Completing this special model are two unique key fobs, which include a 100th Anniversary Edition jeweled logo on the back side, a customized owner’s kit and a special commemorative book celebrating the 100 years of Dodge heritage.
Available in limited quantities, the 2014 Dodge Challenger 100th Anniversary Edition package is available for a U.S. MSRP of $2,500 more than the Challenger SXT Plus or R/T Plus trim levels, offering tremendous value for all of the unique attributes, including 20-inch aluminum wheels, exclusive Foundry Black or Molten Red ‘cloud print’ heated Nappa leather, flat-bottom steering wheel, Premium Boston Acoustics audio, performance suspension and steering, die-cast paddle shifters and commemorative jewelry.